Andrew Shugan TM
The project of the first shop of youth clothes by Krutyakov had to be developed and realized in the shortest possible time with the minimum budget on realization. Such conditions demanded from us the fair imagination and experience with simple materials. It is possible to say that we thought out instantly, and the image of the shop was created “a la prima”. There wasn’t any time for discussions, so our decisions were issued in the first edition from the studio directly to the object. Without experiments and without any chances for a mistake, it is reliable and rough – the real industrial design.